You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Customer Satisfaction Studies.
ANA has found 193 results for you, in 296 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Magazines

Revue Française du Marketing (Mai 2004)

Le dernier numéro de la RFM consacré à la satisfaction des clients date de 1993. Ilétait nécessaire dix ans plus tard de faire le point, même si quelquesarticles isolés ont été publiés depuis. L'objectif de ce numéro...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
May 1, 2004
×

Citation

, A. (2004a, May 01). Revue Française du Marketing (Mai 2004). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-mai-2004-


Research papers

Does free choice lead to higher satisfaction?

Most psychological research and everyday intuition suggest that consumers make more satisfying choices when they have a large unrestricted choice set.This paper challenges this logic and investigates the conditions under which consumers are happier...

Catalogue: ESOMAR Conference on Automotive Marketing 2004
Author: Ofer Zellermayer
March 1, 2004
×

Citation

Zellermayer, O. (2004a, March 01). Does free choice lead to higher satisfaction?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/does-free-choice-lead-to-higher-satisfaction-


Research papers

Are committed dealers more profitable to an OEM?

Many automotive manufacturers conduct satisfaction surveys of their dealerships, either directly or through syndicated studies. The presumed benefit of this feedback is in helping to develop and implement process improvements directed to improve...

Catalogue: ESOMAR Conference on Automotive Marketing 2004
Authors: Joel Lieberman, Tanniru R. Rao
Company: Market Probe International Inc.
March 1, 2004
×

Citation

Lieberman and Rao (2004a, March 01). Are committed dealers more profitable to an OEM?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/are-committed-dealers-more-profitable-to-an-oem-


Research papers

Effective prioritisation of things gone wrong for maximising satisfaction improvement

This paper describes the limitations of current quality tracking measurements and reporting in effectively differentiating vehicle quality using a tally of incidence of Things Gone Wrong (TGW).The authors propose a new framework for measuring and...

Catalogue: ESOMAR Conference on Automotive Marketing 2004
Authors: Dennis Pietrowski, Mike Harper, Bharath Vijayendra
Company: RDA Group, INC
March 1, 2004
×

Citation

Pietrowski, Harper and Vijayendra (2004a, March 01). Effective prioritisation of things gone wrong for maximising satisfaction improvement. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/effective-prioritisation-of-things-gone-wrong-for-maximising-satisfaction-improvement


Research papers

Why shift to customer experience measurement seated in brand values rather than process delivery?

In a market place where achieving competitive advantage through product differentiation alone is seen as only part of the equation, the creation of a unique customer experience is seen as the new battleground.The question is how does one capture,...

Catalogue: ESOMAR Conference on Automotive Marketing 2004
Authors: Gavin Winter, Duncan Sands
Company: Maritz Research
March 1, 2004
×

Citation

Winter and Sands (2004a, March 01). Why shift to customer experience measurement seated in brand values rather than process delivery?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/why-shift-to-customer-experience-measurement-seated-in-brand-values-rather-than-process-delivery-


Research papers

Utilizing the "voice of the customer" to enhance business success

Air Products and Chemicals is a large, global manufacturer serving a range of markets from industrial manufacturers, petrochemical and semiconductor production through healthcare providers.This paper addresses the company's efforts to collect and...

Catalogue: ESOMAR Conference 2004: Technovate 2
Author: Bob Ricci
February 1, 2004
×

Citation

Ricci, B. (2004a, February 01). Utilizing the "voice of the customer" to enhance business success. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/utilizing-the-voice-of-the-customer-to-enhance-business-success


Research papers

What customer information do category managers need?

Processing the right customer information is fundamental for category managers to become more market oriented. Information supply has to respect individual knowledge to support effective information processing and to avoid information overload. This...

Catalogue: ESOMAR Conference on Retailing/Category Management 2003
Authors: Martin Einhorn, Randy Drenth, Thomas Rudolph
October 26, 2003
×

Citation

Einhorn, Drenth and Rudolph (2003a, October 26). What customer information do category managers need? . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/what-customer-information-do-category-managers-need-


Research papers

Does it pay to invest in customer satisfaction?

This paper delivers empirical proof that actions to improve customer satisfaction also lead to an increase of yield. Customer satisfaction and loyalty are measured by means of a worldwide survey and the results are used to identify actions for...

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research
Authors: Hannsfriedrich Braun, Ambros Scope
September 14, 2003
×

Citation

Braun and Scope (2003a, September 14). Does it pay to invest in customer satisfaction? . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/does-it-pay-to-invest-in-customer-satisfaction-


Research papers

Driving share-of-wallet through customer satisfaction and brand preference

This paper examines the interaction between customer satisfaction and firm/brand preference and their moderating impact on share-of-wallet spending for a large financial institution and the fleet trucking industry.Share-of-wallet information is the...

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research
Authors: Heather Evans, Terry G. Vavra, Tiffany Perkins-Munn, Timothy L. Keiningham, John A. Theodore
September 14, 2003
×

Citation

Evans, Vavra, Perkins-Munn, Keiningham and Theodore (2003a, September 14). Driving share-of-wallet through customer satisfaction and brand preference. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/driving-share-of-wallet-through-customer-satisfaction-and-brand-preference